How a Commission Advance Can Propel Your Success into 2021
Experienced Agents know the old adage is true: You have to spend money to make money. Whether it’s building your brand, acquiring leads, or publicizing your latest listing, agents know that reaching the right person comes at a cost. Top Producers also know that commission checks too often come in ebbs-and-flows, while expenses tend to show up like clockwork. Rather than racking up credit card debt (and the stress that often accompanies it), Agents should leverage commission advance services to unlock their future earnings when they need it most.
Spend Now, Recoup Later
Agents often advise their clients to spend a little money up front to accelerate their home sale and maximize their return. From fresh paint, to a light kitchen remodel, or a landscaping refresh, putting the home in the right light will catch the eye of more high-quality buyers. Some brokerages are so passionate about these pre-sale investments that they have rolled out programs where they will help fund the improvements up-front so sellers don’t have to spend out of pocket. The funds are simply recovered on the back end.
Savvy agents practice what they preach: properly marketing a listing costs money, but it’s well spent if the home sells in days (or mere hours), creating raving fans out of your clients and filling up the pipeline with future sellers and buyers. Furthermore, many free or low-cost lead generation strategies, such as open houses and door-knocking, have been thrown out the window with current Covid-restrictions. New strategies have taken their place, such as online seminars and 3D home tours, which may be a more efficient use of time, but typically cost more than hosting an open house.
But encouraging agents to spend money they do not (yet) have is reckless in a fragile economy. Credit card debt gets very expensive if not paid off promptly, and very few agents receive a stipend or wage from their broker for their efforts (weeks and months) ahead of receiving their commission.
Clozio’s Solution to the Financial Pinch
Clozio has partnered with the industry leading commission advance provider -- eCommission, who offers an innovative product to real estate professionals seeking to access their future earnings today. eCommission allows agents to access funds today in exchange for allocating a portion of their future commission to eCommission. But it’s not a loan -- if closing is delayed, interest is not accruing! If a deal falls through, they defer their repayment to the next transaction. And they approve most advances within a few hours.
At Clozio, we are passionate about eliminating duplicate data entry. Just tap on the eCommission logo and Clozio will launch eCommission, pre-draft your application with all the data already available within Clozio, and prompt you to finish your application directly with eCommission. Within a few clicks (and filling in information we don’t already have in Clozio), agents can request their advance -- up to $15,000, and propel their business into 2021 and beyond. You can find eCommission in the “Agent Resources” section of your Clozio Transaction Hub.
Staci Jackson
